Gender Roles in Gaming: Amazon's Take

Sexism in gaming is most frequently discussed in terms of objectified women in scant clothing that pervade action games. But let's not forget other, arguably more insidious forms. Like this deal from Amazon: The Viva Big Bundle of Games for Girls. Because girls certainly only care about Riding Academy 2 or the classic, My Boyfriend. Anyway, here's a screenshot of this wonderful collection in case the promo page gets taken down when the sale is over:

I find it pretty awful. Why not just call it something like the Kids Animals Pack or something and omit My Boyfriend?